At Genuine Taste, we’re reinventing fat, the key to flavour and aroma in food. Starting with cultivated beef fat, we transform alternative proteins into foods people truly love, delivering the rich taste and mouthfeel that make meals satisfying.


Founded in 2022, we’re pioneering technology that enables sustainable and scalable cultivated fat production. We’re building the future of food: delicious, resilient, and ready to feed the world.

Our Founders

Emily Farrar, MSc

CEO, Co-Founder

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Pooya Mamaghani, PhD

CTO, Co-Founder

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Our Advisors

Naomi Ronn

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Margaret Bywater-Ekegärd

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Bernie Li

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